Tarsheed’s Strategic Program Launches a Partnership with Lulu Retail to Implement Green Corner Initiative in Abu Dhabi

30 January 2020, Abu Dhabi—In partnership with Abu Dhabi Emirate's strategic program “Tarsheed” launched by Abu Dhabi and Al Ain Distribution Companies (ADDC and AADC) in 2017, Lulu Hypermarket Chain unveiled its latest Green Corner initiative.

A Memorandum of Understanding (MoU) to this effect was signed between H.E. Saeed Al Suwaidi, Managing Director of ADDC, and Mr. Saifuddin T Rupawala, Chief Executive Officer of Lulu Retail, in the presence of senior officials of ADDC and Lulu Retail in a ceremony held at Lulu Hypermarket, Khaldiya Mall in Abu Dhabi.

The initiative is expected to be implemented in November 2019 in selected locations within its chain stores in Abu Dhabi and Al Ain. Consumers will have access to the best energy-efficient household appliances, thereby reducing water and electricity consumption which results in reducing the cost of their monthly water and electricity bill.

The Green Corner initiative is part of Tarsheed's strategic program to reduce Abu Dhabi's water and electricity consumption 20% by 2030.

Using the Emirates Authority for Standardization and Metrology (ESMA) rating system, Green Corner helps customers to choose high-quality appliances that are suitable for each homes’ needs. Energy Efficiency Labels on appliances provides information on the annual energy consumption rate.

H.E. Saeed Al Suwaidi, Managing Director of ADDC, stated: “We would like to thank Lulu Hypermarket Group for this fruitful cooperation which will contribute to raising awareness about the importance of the efficiency of electrical appliances and the optimal use of energy and thus the sustainability of these vital resources for future generations.”

In addition, Lulu Retail Chief Executive Officer Mr. Saifuddin T Rupawala said: “We are honored to contribute to the Abu Dhabi Government's goal of reducing energy consumption for the coming years which will positively impact the environment through the efficient and sustainable use of water and electricity resources. We are delighted to be ahead of the UAE's energy efficiency by providing high-efficiency appliances to the residential sector in the Emirate of Abu Dhabi, and we will do our utmost to preserve the honorable environmental heritage of the late Sheikh Zayed bin Sultan Al Nahayan and his great initiatives to preserve the environment. ''

It is worth mentioning that the initiative will provide customers with detailed information on the expected level of savings in their water and electricity consumption. Based on the specifications approved by ESMA, Lulu Hypermarket customers can choose from a wide range of home appliances such as refrigerators, washing machines, televisions, heating and irrigation equipment, as well as water saving equipment.