Our Growth Strategy

Lulu’s growth strategy is based on four robust strategic pillars:

Like-for-Like Growth
Like-for-Like Growth
  • icon Grow and enhance private label offering
  • icon Broaden international product range
  • icon Expand online partnerships
  • icon Enhance in-store experience
  • icon Expand ‘Happiness’ loyalty programme
  • icon Grow average basket size
Store Network Expansion
Store Network Expansion
  • icon Utilise GCC whitespace potential
  • icon Expand into urban & rural areas
  • icon Shift to fully-finished stores
  • icon Partner with key Government entities
  • icon Continue track record of store roll outs
  • icon Increase focus on express store
Operating Leverage and Operating Efficiencies
Operating Leverage and Operating Efficiencies
  • icon Leverage scale to drive margins
  • icon Enhance store efficiencies
  • icon Enhance automation through technology
  • icon Strengthen partnerships with suppliers
  • icon Centralization initiatives
  • icon Data analytics through Center of Excellence
Further Opportunities
Further Opportunities
  • icon Margin growth through private label
  • icon Introduce new products & categories
  • icon Expand omni-channel presence from both own and third channels
  • icon Enhance Lulu app experience
  • icon New strategic partnerships
  • icon Expand coverage of Loyalty program